This week I’m highlighting two things that Kiva Dunes does with their social content that, the more I see, the more I like.

A couple weeks ago I read that over 500,000,000 tweets and 200,000,000 Facebook photos are shared every…single…day.

As both of those numbers grow at completely ridiculous speeds, it becomes harder and harder for golf resort content to not only be seen, but remembered.

An Extra 5 Minutes
The words “most brands” should make marketers perk up because when everyone is doing one thing, it creates simple opportunities to stand out.

So when I say that most brands upload photos to social media as is, that’s what creates the opportunity for simple photo tweaks to stand out. For example:

18 holes, cart fee, and our world famous sunsets all for $69 after 1PM. #playkiva pic.twitter.com/djyCy0ENwl

— Kiva Dunes (@KivaDunesAl) October 17, 2014

Down for @Zatarains #Shrimpfest? Play Kiva Dunes for $69 after 1pm all weekend. pic.twitter.com/qp1Ze2JQq7

— Kiva Dunes (@KivaDunesAl) October 10, 2014

Kiva for $69 daily after 1pm – includes green fees, cart & range balls. Tax not included. #playkiva pic.twitter.com/I60RaM4Svd

— Kiva Dunes (@KivaDunesAl) October 9, 2014

Balconies with fantastic views of our Golf Course and the Gulf of Mexico – perfect for family vacations. #staykiva pic.twitter.com/Vqr9xi0SFJ

— Kiva Dunes (@KivaDunesAl) October 13, 2014

Local or visiting we want to be your weekend golf choice and @nfl watching spot. #playkiva pic.twitter.com/7okd96KWVE

— Kiva Dunes (@KivaDunesAl) October 12, 2014

A fading blue bar on the left with a valuable tidbit, a logo on the bottom right hand corner. That’s it. It may take an extra few minutes to create, but the difference is important.

Because of all the golf resort social content I’ve browsed during the last few months, the only content whose both message and author I can recall are Kiva’s.

The Small Things
Think about that for a second.

In a few minutes per photo (maybe 20 minute a week), Kiva has given their content a mark that helps me remember not just the message, but who posted it. In sea of 200 million tweets, that’s HUGE.

A small, clever move with a pretty important result.

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