When I was young, family vacations were like Christmas morning.
So when something I had looked forward to for so long went awry – like the highly promoted indoor/outdoor pool being closed for maintenance during our stay – it was a major blow to the joy of the trip.
Those memories, backed with my experiences as a marketer, were the reason I found an offer from Sycuan so smart.
Less Than Optimal
Sycuan is seeding their greens. And with such maintenance comes a less-than-perfect product for guests.
At this point they could:
The first two could certainly backfire (as was the case in my younger years) and the third could lead to a big hit in bookings.
A Clever Alternative
So they did none of the above.
Instead, they tied the transparency of current conditions to an savings that mirrored the distance from their normal product/price, with this:
Potential guests got a valuable offer and guest expectations matched current conditions.
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